Case Study
The Mannequeen
A playful retail centerpiece that turns a mannequin into a recognisable brand character.
— THE OPPORTUNITY
A display idea with bigger potential.
From a display fixture to a brand character - an opportunity to turn a simple mannequin into a memorable centerpiece that attracts attention, invites interaction, and creates a unique retail experience.
— DESIGN INTENT
A character that feels real.
The inspiration was simple: the fashion designer herself. Rather than a realistic portrait, the mannequin became a playful interpretation of her creative world - bold, expressive and full of personality.
Playful and expressive visual language
A mix of fashion, art and imagination
A character that celebrates self-expression
— THE SIGNATURE FEATURE
More than a mannequin. A brand character.
The Mannequeen is designed as a 1:1 human-scale character with sculptural details and bold colours that bring the brand's identity to life in a single. eye-catching form.
Distinctive character design
Bold colours and sculptural details
Recognisable and photo-worthy
— THE SYSTEM
A design that works across the space.
From the overall form to the smallest details, every element is designed to work together-the sculptural structure, colours, patterns and accessories - creating a cohesive character that draws people in.
“I wanted to capture Melinda Looi’s bold creativity and playful spirit, transforming her distinctive fashion identity into a sculptural character that celebrates individuality and self-expression.”
Vicky Ong
Founder, By Vicky Ong
— INTENDED IMPACT
A playful icon of self-expression.
The Mannequeen transforms a conventional retail display into a recognisable brand landmark. It creates a lively atmosphere, draws people in, and leaves a lasting impression of the brand's creative identity.
Give your brand a character of its own.
Let's create a space that makes people stop, step in, and remember your brand.